MANIFESTO

A Recap

1826

The first photograph.

Humans invent a technology that can capture light itself.

1878

The first moving image.

Motion is recorded for the first time.

1895

The first public projection.

People see life replayed on a wall. Cinema is born.

1950

Television.

Screens enter homes and connect entire nations through shared stories.

1980

Hollywood.

Movies, shows and TV become the world’s main storytellers.

1990

Digital replaces film.

Cameras get smaller, production gets faster, and the world starts recording everything.

2005

YouTube.

Anyone can publish a video. The internet becomes the studio.

2010

Phones allow everyone to capture reality.

Billions start recording their lives in real time.

2023

AI can generate reality.

After two centuries of capturing our world, humanity can imagine and generate their own worlds.

The Flood

With AI, millions of videos can be born every minute, created by anyone. We will see a flood of Soulless, Lazy, Oversaturated Production.

S.L.O.P.

Humans have always tried to capture reality and shape it according to their vision, the latest in the line of tools that help us do this:

We built the ARQ because we believe in the creative applications of AI, yet we understand the saturated reality of creation.

Videos with no reason to exist beyond existence itself.

However; we believe the problem isn't about the tools.

Tools have no morality, they just reflect the human that uses them.

If your mind is empty, the tool will echo that emptiness.

If your vision is alive, the tool will bring it to life.

AI won't replace imagination; it'll scale it.

It exposes what's inside and serves as a new mirror of the creative soul.

For the lazy, it's the shortcut that exposes their lack of substance.

For the creative, it's the shortcut that showcases their vision to the world.

AI is a superpower, and it can turn us into superheroes, or villains.

But powers can't make someone heroic unless they already are.

AI can let you do anything, so the question isn't what it can do, it's what will you do with it?

We built the ARQ to show you what creatives will do with it, we built a platform optimized for telling stories that matter, and with it, we tell stories ourselves to show you what's possible.

We teach our community how to do the same, and together we create our way into a future where creativity doesn't get left out of creation.